Will Retail Adopt Circular-Packaging?
Retailers have significant leverage as prescribers of packaging specifications with brand owners. But where they have the most leverage and can pilot more freely and quickly eco-design is of course with their own retailer brands. I will share here some learnings of the recent transition towards circular packaging and towards reducing plastic use from food retailer Iceland. It took Iceland two years to reduce the use of plastic in its own branded products by a third for more t